Smart Shade Do Whaaaat?!

I, like many makeup enthusiasts, have a hard time believing half of the claims beauty products make these days.  Some claims are as promising as "blurs imperfections" or "miracle skin perfecter," others are as simple as claiming to be "waterproof" or "long-lasting."

I have been aware of a line of beauty products from Almay called Smart Shade for quite a while.  I've seen the commercials where Kate Hudson takes a smidgen of Smart Shade makeup that blends perfectly into her most-likely-professionally-airbrushed-and-video-edited face.  Like others, I have continued to ignore these ads due to their ridiculous claims like the one found on Amazon.com: "Shade sensing micro-beads start out white and instantly adjust to match your skin tone."  Shade sensing?  Really?